White Cider and Street Drinkers - Recommendations to Reduce Harm

A new report on super-strength white ciders reveals the devastating impact these cheap and very strong alcoholic drinks are having on the health of homeless people across England.

It reveals how the drinks industry is using cheap culinary apple concentrate, often imported from abroad to make white ciders, whilst benefiting from the tax breaks and low duty intended to boost the development of traditional cider apple orchards. This allows the drinks industry to produce a potent 7.5% drink which is cheaper than bottled water or lemonade yet still extremely profitable.

The report, commissioned by Alcohol Concern, and written and researched by Tony Goodall, is backed by St Mungo's and Thames Reach, two of the countries largest homelessness organisations.